How we check every discount
Black Friday
For brands & retailers

Shoppers see the deals. You see the data behind them.

Every offer on bfcm.ai comes from ShopVision, the competitive intelligence platform brands and retailers use to plan their own promotions. Here is how we gather it, and how to get it for your category.

3,661
live offers tracked across every category
Hourly
refresh through Cyber Monday
YoY
every offer compared with Black Friday 2025

How we gather it

The same pipeline that powers ShopVision for brands, pointed at Black Friday.

  1. Capture

    ShopVision watches brand sites and promotions around the clock, so new offers are picked up as they launch.

  2. Structure

    Each offer is broken down by type, depth, scope and timing, so a sitewide 40% and a 40% on one line never look the same.

  3. Compare

    Every offer is set against what the same brand ran at Black Friday 2025, so you can see whether it is deeper.

  4. Refresh

    Offers update hourly through Cyber Monday, and coverage grows as brands release their deals.

Three platforms. One Black Friday playbook.

See what your competitors run, reach the right shoppers, and launch the offer that wins.

ShopVisionPowers this data
Competitive intelligence

See every competitor offer as it goes live.

ShopVision tracks promotions, pricing and assortment across your competitors, and shows you how this year's offers compare with last year's. Everything on this site comes from it.

BloomreachEmail & customer comms

Turn what you learn into the right message for each shopper.

Visit Bloomreach ↗
How they work together

From a competitor's move to your answer, in one morning.

Each platform works on its own. Together they close the loop between knowing what the market is doing, launching your offer and reaching the right shoppers.

  1. See6:00 am
    ShopVision
    ShopVision screenshot

    A competitor goes 40% off sitewide.

    ShopVision picks it up on the next refresh, shows it is 15 points deeper than they ran last year, and flags the categories where it overlaps with yours.

  2. Launch9:30 am
    Voucherify
    Voucherify screenshot

    You answer without matching sitewide.

    Your team sets 30% off for loyalty members in the overlapping categories. Voucherify builds the codes with budget caps and redemption limits, so margin stays protected.

  3. Reach10:00 am
    Bloomreach
    Bloomreach screenshot

    The right shoppers hear it first.

    Bloomreach sends the offer to the shoppers most likely to compare, by email and on site, personalised to what they have browsed.

What your team gets

Competitor offers
Every promotion your competitors launch, the moment it goes live.
Year over year
How deep each offer is compared with the same brand at Black Friday 2025.
Timing
When competitors start early access, go sitewide and extend into Cyber Monday.
Your category
A view built around the brands and retailers you actually compete with.
Counting down to Black Friday

Get this data for your category.

See what your competitors are running this Black Friday and how to respond. 30 minutes, tailored to your category.

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